Not even nature knows you’re there.

We go outside to feel closer to nature. Yet most tent dyes and coatings damage the one thing we came to admire.

Our campaign shows how Big Agnes builds gear that performs without leaving a trace. Their materials reduce water and energy use, and HyperBead waterproofing delivers long-lasting protection without PFAS (the “forever chemicals” most tents rely on).

Your impact is so minimal that when you’re outside, not even nature knows you’re there.