Art Direction: Me + Emerson Randle
Copywriting: Rachael Nufer
Bar-S has a perception problem.
People assume their hot dogs are low quality because they’re cheap.
But the truth is that Bar-S is affordable because of scale. Millions of people across America buy those weiners daily.
So instead of just telling people that, we decided to teach it.
We created Hot Dogonomics, an online course designed to replace one of the most feared classes in college: Economics.
Inside the course, students learn real economic principles while earning real college credit.
Every lesson features engaging case studies using Bar-S, or when it doesn’t apply, familiar hot dog examples.
By the end of the course, students walk away understanding a simple idea: Low price does not equal low quality.
They’ll leave with a clearer way to evaluate value in everything they buy (especially in this classic lunch staple).
And every graduate earns a Hot Dogonomics diploma.