As we grow up, so many things get shamed out of us.
Nesquik is often seen as a kid’s drink, but growing up doesn’t mean growing out of what makes you happy. Our integrated campaign celebrates the childlike things adults are often shamed out of (and gives them permission to enjoy them anyway).
Because something good is just something good.
Like what you like.
Social Spot
INT. MOVIE THEATER — DAY
A children’s movie plays on the big screen.
The camera slowly moves down a row of kids, all watching intently.
VO:
Goodbye, Alphie. Now it’s time for your own adventure.
The camera continues past the children and lands on a grown man with a mustache, openly crying as he watches the movie.
SUPER:
A Good Movie Is Just a Good Movie.
Chocolate milk floods the frame, wiping to white.
END CARD:
A Good Movie Is Just a Good Movie.
Like What You Like.
NESQUIK LOGO
Ambient
Restaurant Week gets a glow-up. Nesquik is teaming up with local spots to bring upscaled kids’ foods to adults who never stopped loving them.
Guests receive a Restaurant Week passport highlighting each participating restaurant and its upscale take on a classic kids’ dish. Every stop becomes a reminder that taste doesn’t need permission to grow up.
Select restaurants swap traditional menus for playful, kid-style designs with coloring-page layouts, illustrations, and simple language set against an upscale dining environment.
Together, these ambient touchpoints turn Restaurant Week into an immersive celebration of childhood.
Radio Spot: “Trick or Treat”
SFX: Knocking. Door opens.
CHILDREN: Trick or treat!
WOMAN: Well, it looks like we’ve got a fairy princess, a pirate, a ninja warrior, and a…
(slight pause)
…what are you?
MAN: I’m Chirpa the Ewok. You know, from the Battle of Endor in Star Wars: Return of the Jedi!
WOMAN: …gotcha.
SFX: Candy dropping into a bucket.
VO: Don’t let your childhood get shamed out of you.
Nesquik. Like what you like.
Interactive
A public mural invites adults to write down the “childish” things they still love.
As the wall fills with confessions, the message becomes unmistakable: taste doesn’t have an age limit.
Like What You Like.
