As we grow up, so many things get shamed out of us.
Nesquik is often seen as a kid’s drink, but growing up doesn’t mean growing out of what makes you happy. This integrated campaign celebrates the childlike things adults are often shamed out of (and gives them permission to enjoy them anyway).
Because something good is just something good. Like what you like.
Restaurant Week gets a glow-up. Nesquik is teaming up with local spots to bring upscaled kids’ foods to adults who never stopped loving them.
Guests receive a Restaurant Week passport highlighting each participating restaurant and its upscale take on a classic kids’ dish.
Select restaurants swap traditional menus for playful, kid-style designs with coloring-page layouts, illustrations, and simple language, all within an upscale dining environment.
